For more info: www.projectionadvertising.co.uk Interactive floors: Projection Advertising were approached by the London Aquarium with the challenge of creating an interactive visual experience for a two week installation on London's famous Southbank. The solution -- three giant interactive floor projections --the largest installation of its kind in the UK. After comprehensive site surveys, structural reports, fully customising the creative content and a 14 hour rigging session the project went live -- all in 10 days. Each interactive floor covered a massive 6m x 4.5m and was complemented by a suite of high-powered gobo projections. The spectacle thrilled the thousands of passers and created massive exposure for the London Aquarium and County Hall. www.interactiveprojection.co.uk or www.projectionadvertising.co.uk